About

UNITED BJJ HAWAII - About
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Who We Are

ABOUT UNITED BJJ HAWAII

United BJJ Hawaii was created out of a strong passion, a shared vision and a relentless commitment to our community. We believe in giving back to the community that raised us, instructed us, believed in us and propelled us to become world champions. United BJJ Hawaii is a safe, clean and respectable environment where learning is easy and accessible. In addition to the development of motor coordination, physical health and self confidence, martial arts values ​​are essential in forming an individual's character.
  • We trust that the martial arts philosophy is a great attribute to build values such as discipline, loyalty, honor and respect.
  • Whether you are an active competitor, avid jiu-jitsu practitioner, or a first timer, United BJJ is a home for everyone.
  • Our goal is to help our students acquire foundational skills, develop new techniques and confidently thrive. Not just in their martial arts journey but in life! We provide a range of courses to support students from all backgrounds and skill levels.
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World-Class Training. Local Roots

United BJJ Hawaii is a Brazilian Jiu Jitsu Academy, located inside 24 Hour Fitness Pearl City. More than an academy, it is a welcoming community for individuals of all ages and backgrounds. United BJJ provides top-tier instruction in a safe, clean, and supportive environment.

Whether it’s a child gaining confidence to stand up against bullies, a woman learning self defense, a family bonding through martial arts, or a service member finding camaraderie while building skills and resilience, everyone has a place here. It’s not about competition—it’s about collaboration. At United BJJ Hawaii, we grow together as a family.

  • Intimidation / Fear of Starting

    Problem: Many potential customers (especially women, kids, beginners) feel intimidated to try jiu-jitsu or MMA for the first time. How it relates to your service: They may worry about getting hurt, not being good enough, or not fitting in. Your service needs to overcome this barrier with a welcoming, supportive, and empowering environment—especially for first-timers.

  • Time & Commitment Challenges

    Problem: Balancing training with busy schedules, work, school, or parenting can be difficult. How it relates to your service: If class times aren't flexible or membership feels rigid, they may drop off. Offering beginner-friendly time slots, flexible memberships, and family-inclusive programming (like kids and adult classes running back-to-back) can solve this.

  • Value vs. Cost

    Problem: Jiu-jitsu is an investment, and some may question whether the cost is worth it. How it relates to your service: You’re not just selling training—you’re offering mental wellness, confidence, community, and transformation. Your messaging should consistently highlight those deeper benefits.

  • Plateauing or Not Seeing Progress

    Problem: Intermediate students may feel stuck or unmotivated. How it relates to your service: They need clear goal-setting, belt promotion clarity, or extra support (private lessons, seminars, competition prep). Structured programs can help re-engage them.

  • Mental and Emotional Stress

    Problem: Many are fighting inner battles—burnout, anxiety, loss of identity, etc.—and come to jiu-jitsu for healing or purpose. How it relates to your service: This is where United BJJ Hawaii stands out. Your culture, leadership, and tie to Fightstory give people a safe, empowering space to grow—physically and mentally.

Why Choose Us

The Main Problems Our Customers Face — And How United BJJ Hawaii Solves Them At United BJJ Hawaii, our students come from all walks of life—but they often face similar challenges when stepping into our gym. Understanding these problems allows us to better serve our community and provide real, lasting value.

Many people are curious about jiu-jitsu or martial arts but feel nervous about stepping onto the mat. Whether it’s fear of injury, not being in shape, or not knowing anyone, starting something new can feel overwhelming. This is especially true for women, children, and beginners.
How we solve it: We foster a welcoming, family-oriented environment where students are treated with respect regardless of their level. Our coaches and community are here to support, not intimidate. We meet students where they’re at and help them grow from day one.

 

Juggling work, school, family, and personal goals leaves little time for self-care and training. Many potential members worry they can’t stay consistent or make it worth the investment.
How we solve it: We offer flexible class times, kids and adult classes back-to-back, and options for both recreational and competitive students. We believe jiu-jitsu should fit into your life—not the other way around.

Jiu-jitsu is an investment, and some customers struggle to justify the cost—especially when comparing it to big gyms or lower-cost fitness options.
How we solve it: We don’t just teach martial arts—we build character, confidence, and community. Our members experience transformation: physically, mentally, and emotionally. From kids building discipline to adults finding purpose again, the impact goes far beyond the mats.

Intermediate students may feel like they’ve plateaued or lost momentum. Without guidance, some may drift away or feel stuck.
How we solve it: We provide structured curriculums, belt promotion clarity, goal tracking, and optional private sessions. We host seminars and special events to reignite motivation and help students stay inspired.

Many of our students come to United BJJ not just for physical training—but for healing. Behind the scenes, they may be battling anxiety, depression, grief, or low self-worth.
How we solve it: We see jiu-jitsu as a form of therapy and personal growth. As a gym founded by world champions who’ve experienced the highs and lows of life and competition, we lead with compassion. Our connection to Fightstory and mental health advocacy ensures our students feel seen, safe, and supported.

At United BJJ Hawaii, we’re not just building better athletes—we’re building better humans. And that’s what keeps people coming back.